Mike here,

The Richard & Judy Book Club has a huge effect on book sales in the UK. Yet according to our sources, Richard never reads the books: he just recommends them!
Instead Amanda Ross, the programme’s executive producer reads them together with her team.
So I’ve gone undercover and dug up some similar goings on here at Flowers …
Jim & Emma Wheat, who own & plug GO! Smell the Flowers, have never read it and their posts are written by a ghost writer.
Urban Pagan is far to busy to read Flowers and has set his computer to randomly insert comments from a bank of witty remarks he wrote when he was twelve-years-old.
Aussie Cynic is actually a twenty-one-year old student from Durham University who is basing her project for her degree on creating a virtual character.
Jonathan from Fab Photos has never sold a photo product in his life and instead spends his time as a stuntman for the new Bond film.
There’s more, but my lawyers have got a bit nervous.
What have you discovered that made you see that all was not as it seemed?